Thursday, 19 May 2016

MKT 578 Week 5 Public Relations Planning Paper


Write a paper of no more than 2,450 words describing your proposed public relations plan based on the organizational scenario described in the Week Two Problem Framing Paper.
Include the following:
  • The objectives that the public relations campaign is expected to achieve
  • The organization's internal and external publics
  • A discussion of the public relations tactics (tools) that will likely be used in the plan, including such tools as press conferences, community events, newsletters, direct mail, web-based communiqués, sponsorships, and spokespersons
  • 200- to 300-word press release--applicable towards the overall assignment word count--written initially for the print media, in which the organization states its initial acknowledgment, response, and position with respect to the selected scenario
  • Adaptations of the same press release for TV or radio
  • Preparation for a hypothetical press conference follow-up to the press release, including selection of venue, spokesperson, format (such as a brief statement followed by a question and answer session), scope of discussion, and duration
  • Anticipated responses likely to emerge from the array of internal and external publics should be considered in addition to  the contingencies (damage control) that might be implemented during the press conference if there is a negative response to the initial press release.
  • An evaluation of the possible outcomes of the overall public  relations campaign including the most probable risks and  benefits for the organization's business
Include at least three references, at least one of which must come from
the University Library and one of which must be from the learning activities citing
public relations theory.
Format your paper consistent with APA guidelines.

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This article covers the topic for the University of Phoenix MKT 578 Week 5 Public Relations Planning Paper. The author is working in the field of education from last 5 years. This article covers the questions & answers of  MKT 578 Complete Course from University of Phoenix. Other topics in the class are as follows:

MKT 578 Final Exam (Latest)

MKT 578 Week 1 Video Reflection Assignment

MKT 578 Week 2 Problem Framing Paper

MKT 578 Week 3 Public Relations Stakeholders Paper

MKT 578 Week 4 Ethical and Legal Issues Paper

MKT 578 Week 5 Public Relations Planning Paper

MKT 578 Week 6 Public Relations Plan


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MKT 578 Week 4 Ethical and Legal Issues Paper

MKT 578 Week 4 Ethical and Legal Issues Paper 
Use available outside research sources to select a company, organization, or government entity which has had to use public relations to address a serious problem or crisis that emerged unexpectedly. The events described should have occurred within the past 10 years.
Identify two public relations messages and two public relations practices that were used to address the crisis.
Write a paper of no more than 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified.
Critique the organization's public relations implementation and be sure to make recommendations regarding what, in your view, could have been done better.
Support your recommendations using information obtained from your required readings, as well as other organizations that could serve as benchmarks.
Include at least three references, at least one of which must come from
the University Library and one of which must be from the learning activities citing
public relations theory.                      
Format your paper consistent with APA guidelines.

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FIN 575 Final Exam Questions With Answers

FIN 575 Final Exam

1.     During the project initiation, a project charter is created. The project charter should include which of the following?
  • Project managers expenses
  • Analysis of budget
  • Selection of the senior project manager
  • Projects high-level deliverables

2.     A project's budget should be based on a company’s
  • strategy and financial goals
  • profitability
  • financial goals and equity
  • debt load and equity

3. Earned value management is a technique used to integrate projects
  • resources
  • scope, schedule, and resources
  • schedule, costs, and benefits
  • costs and profits

4. Bill’s Billiards has total assets of $8 million and a total asset turnover of 2.9 times. If the return on assets is 11%, what is Bill's profit margin?
  • 11%
  • 4.10%
  • 2.50%
  • 3.79%

5. What are the acceptance criteria for NPV?
  • If the NPV is less that $0, accept the project.
  • If the NPV is greater than $0, accept the project.
  • If the IRR is equal to 0%, reject the project.
  • If the NPV is equal to the discounted payback, accept the project.

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6. The risk response plan answers what question?
  • What can be done if risk occurs? What is the backup plan?
  • What are project costs?
  • There is no need to plan for risk seldom occurs in a project.
  • How risk is to be managed

7. For the most recent year, Cal’s Cats had sales of $380,000, cost of goods sold of $93,000, depreciation expense of $47,000, and additions to retained earnings of $61,420. The firm had $52,000 in interest expense, and 34% tax rate. What were the times interest earned ratio?
  • 2.2
  • 5.8
  • 4.61
  • 2.8

8. Bob’s Garages has sales of $41 million, total assets of $32 million, and total debt of $11 million. If the profit margin is 12% what is the return on equity (ROE)?
  • 14%
  • 12%
  • 51%
  • 23.40%

9. What are the components of project planning that need monitoring?
  • Resource procurement and quality
  • Project cost and risk
  • Project cost, risk, resource procurement and quality
  • Quality and control

10. During project planning, the project team creates a work breakdown structure that details work tasks that must be completed. The work breakdown structure should include a
  • schedule of when every task will start and be completed
  • schedule of project staff meetings
  • set of management tasks
  • budget analysis

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11. The R. M. Senchack Corporation earned an operating profit margin of 6% based on sales of $11 million and total assets of $6 million last year. What was Senchack’s total asset turnover ratio?
  • 1
  • 0.54
  • 5.4
  • 1.8

12. Why is the communication plan a crucial factor in project success?
  • Ensures the timely generation, collection, storage, and disposition of project information
  • Facilitates upper management communication with the workers
  • Reduces rumors in the organization
  • Communicates the economic value of the project to management

13. A company’s assets are financed with
  • debt
  • equity
  • equity or debt
  • equity and debt

14. Part of financial planning for projects involves the understanding of the inflows and outflows of cash that will be created by the project. What tool can be used to track these cash flows?
  • A NPV flow sheet
  • Profitability work sheet.
  • Project cash flow worksheet
  • Cash flow table

15. Stokes, Inc. has net working capital of $7,900, current liabilities of $5,220, and inventory of $2,000. What is the quick ratio?
  • 1.89
  • 1.13
  • 1.21
  • 2.1
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16. What ratio measures a firm’s degree of indebtedness?
  • Debt ratio
  • Quick ratio
  • Fixed coverage ratio
  • Times interest earned ratio

17. Which one of these terms is a type of debt financing?
  • Stock repurchases plans
  • Collateral
  • Trade credit
  • Bearer bonds

18. The sum of the percentage of equity and debt multiplied by their respective cost is called
  • weighted average cost of capital
  • capital asset pricing model
  • market value added
  • economic value added.

19. Profitability ratios all have what same figure in the numerator?
  • Book value per
  • Net income
  • Price per share
  • Total assets

20. Terry’s Trash removal has a total debt ratio of 0.45. What is the firm’s debt-to-equity ratio?
  • 1.27
  • 0.41
  • 0.82
  • 1.82

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21. An investment in a project should be undertaken only if the expected return is greater than the
  • NPV
  • WACC
  • payback method
  • economic value added

22. Brenda Smith, Inc. had a gross profit margin (gross profits ÷ sales) of 25% and sales of $9.75 million last year. Seventy-five percent of the firm’s sales are on credit and the remainder are cash sales. Smith’s current assets equal $1,550,000, its current liabilities equal $300,000, and it has $150,000 in cash plus marketable securities. If Smith’s accounts receivable are $562,500, what is its average collection period?
  • 25 days
  • 32 days
  • 28 days
  • 14 days

23. You are considering a project with an initial cash outlay of $160,000 and expected free cash flows of $40,000 at the end of each year for 6 years. The required rate of return for this project is 10%. What is the project’s payback period?
  • 4 years
  • 4.5 years
  • 6 years
  • 5 years

24. Project managers manage project cost by
  • monitoring inventory costs
  • monitoring opportunity costs
  • ensuring the work is progressing as planned
  • ensuring retail costs are controlled

25. What is the primary weakness commonly associated with the use of the payback method to evaluate a proposed investment?
  • This approach fails to take into account the time factor in the time value of money.
  • The payback method uses the discounted cash flow process.
  • The payback method is able to recognize cash flows that occur after the payback period.
  • The payback method is not appropriate for evaluating small projects.

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26. Fijisawa, Inc. is considering a major expansion of its product line and has estimated the following free cash flows associated with such an expansion. The initial outlay associated with the expansion would be $1,950,000, and the project would generate free cash flows of $450,000 per year for 6 years. The appropriate required rate of return is 9%. Calculate the net present value and the internal rate of return.
  • NPV=$66,098, IRR=10.5
  • NPV=$72,097, IRR=9.5
  • NPV=$68,663, IRR=10.2
  • NPV=$69,368, IRR=10

27. Cost normally falls into the domain of managerial accounting and has 4 essential proposes. Select the answer that is an essential function of cost.
  • Used to calculate earned value cost
  • Used to calculate executive stock options
  • Used to calculate inventory costs
  • Used for planning future activities or budgets

28. Select the answer that is an example of a cost classification?
  • Credit cost
  • Fixed cost
  • Retail cost
  • Inventory cost

29. What are the four secondary processes in project control?
  • Schedule control, change control, risk control, and quality assurance control
  • Value control, Inventory control, schedule control and quality control
  • Organizational control, cost control, inventory control, and risk control
  • Stakeholder control, organization control, risk control, and change control

30. Stokes, Inc. has net working capital of $7,900, current liabilities of $5,220, and inventory of $2,000. What is the current ratio?
  • 2.1
  • 0.77
  • 1.89
  • 1.51

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Thursday, 1 October 2015

FIN 370 Final Exam - Assignment

FIN 370 Final Exam


1. The Securities Investor Protection Corporation protects individuals from
  • brokerage firm failures
  • making poor investment decisions
  • fraud by corporations
  • other investors who fail to make delivery

2. You just purchased a parcel of land for $10,000. If you expect a 12% annual rate of return on your investment, how much will you sell the land for in 10 years?
  • $38,720
  • $39,720
  • $31,060
  • $25,000
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3. When calculating the weighted average cost of capital, which of the following has to be adjusted for taxes?
  • Debt
  • Preferred stock
  • Retained earnings
  • Common stock

4. Buying and selling in more than one market to make a riskless profit is called:
  • profit maximization.
  • globalization
  • arbitrage.
  • international trading.
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5. Which of the following is true about bonds?
  • They have a fixed maturity, and they pay an amount equal to the maturity value times the coupon rate each year.
  • At maturity of the bond, the investor receives the market price of the bond.
  • They are obligations from the investor to the corporation.
  • Their interest rate always varies with the Consumer Price Index

6. Compute the payback period for a project with the following cash flows, if the company's discount rate is 12%.
Initial outlay = $450
Cash flows:         Year 1 = $325
                          Year 2 = $65
                          Year 3 = $100
  • 3.17 years
  • 2.6 years
  • 2.88 years
  • 3.43 years
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7. Which of the following best describes why cash flows are utilized rather than accounting profits when evaluating capital projects?
  • Cash flows have a greater present value than accounting profits.
  • Cash flows improve the tax position of a firm more than accounting profits.
  • Cash flows are more stable than accounting profits.
  • Cash flows reflect the timing of benefits and costs more accurately than accounting profits.

8. Delta Inc. is considering the purchase of a new machine which is expected to increase sales by $10,000 in addition to increasing non-depreciation expenses by $3,000 annually. Due to the sales increase, Delta expects its working capital to increase $1,000 during the life of the project. Delta will depreciate the machine using the straight-line method over the project's five year life to a salvage value of zero. The machine's purchase price is $20,000. The firm has a marginal tax rate of 34 percent, and its required rate of return is 12 percent. The machine's initial cash outflow is:
  • $23,000.
  • $20,000.
  • $27,000.
  • $21,000.

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9. Which of the following is most likely to occur if a firm over-invests in net working capital?
  • The return on investment will be lower than it should be.
  • The times interest earned ratio will be lower than it should be.
  • The current ratio will be lower than it should be.
  • The quick ratio will be lower than it should be.

10. Metals Corp. has $2,575,000 of debt, $550,000 of preferred stock, and $18,125,000 of common equity. Metals Corp.'s after-tax cost of debt is 5.25%, preferred stock has a cost of 6.35%, and newly issued common stock has a cost of 14.05%. What is Metals Corp.'s weighted average cost of capital?
  • 8.32%
  • 6.56%
  • 10.84%
  • 12.78%

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11. Which of the following financial ratios is the best measure of the operating effectiveness of a firm's management?
  • Return on investment
  • Gross profit margin
  • Current ratio
  • Quick ratio

12. We compute the profitability index of a capital-budgeting proposal by Initial outlay = $1,748.80
  • dividing the present value of the annual after-tax cash flows by the cost of capital.
  • multiplying the cash inflow by the IRR. 
  • multiplying the IRR by the cost of capital.
  • dividing the present value of the annual after-tax cash flows by the cost of the project. 

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13. A company collects 60% of its sales during the month of the sale, 30% one month after the sale, and 10% two months after the sale. The company expects sales of $10,000 in August, $20,000 in September, $30,000 in October, and $40,000 in November. How much money is expected to be collected in October?
  • $15,000
  • $35,000
  • $25,000
  • $45,000

14. Which of the following could offset the higher risk exposure a company would face if it’s current ratio and net working capital were relatively low?
  • Its accounts receivable collection policy could increase the average collection period.
  • It could offer no discounts for early payment by its customers.
  • It could buy back some of its shares in the open market in order to reduce its equity.
  • Its current assets would need to be highly liquid.

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15. The Oviedo Thespians are planning to present performances of their Florida Revue on 2 consecutive nights in January. It will cost them $5,000 per night for theater rental, event insurance and professional musicians. The theater will also take 10% of gross ticket sales. How many tickets must they sell at $10.00 per ticket to raise $1,000 for their organization?
  • 1,314 tickets
  • 1,112 tickets
  • 1,223 tickets
  • 1000 tickets

16. Aspects of demand risk controllable by the firm include:
  • product quality.
  • interest rates.
  • entry of external competitors.
  • status of the regional and national economy.

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17. Which of the following is true regarding Investment Banks?
  • As of 2010, stand alone Investment banks are numerous.
  • Under the Glass-Steagal act, commercial banks were allowed to operate as Investment banks.
  • As a result of the financial crisis of 2008, all stand-alone Investment banks either failed, were merged into commercial banks, or became commercial banks.
  • When Glass-Steagal was repealed in 1999, commercial banks and Investment banks had to be separate entities.

18. Given an accounts receivable turnover of 8 and annual credit sales of $362,000, the average collection period (360-day year) is
  • 60 days.
  • 75 days
  • 90 days.
  • 45 days.

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19. When the impact of taxes is considered, as the firm takes on more debt
  • there will be no change in total cash flows.
  • cash flows will increase because taxes will decrease.
  • the weighted average cost of capital will increase.
  • both taxes and total cash flow to stockholders and bondholders will decrease.

20. If you have $20,000 in an account earning 8% annually, what constant amount could you withdraw each year and have nothing remaining at the end of five years?
  • $5,008.76
  • $3,525.62
  • $3,408.88
  • $2,465.78

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21. Apple Two Enterprises expects to generate sales of $5,950,000 for fiscal 2014; sales were $3,450,000 in fiscal 2013. Assume the following figures for the fiscal year ending 2013: cash $70,000; accounts receivable $250,000; inventory $400,000; net fixed assets $520,000; accounts payable $235,000; and accruals $155,000. Use the percent-of-sales method to forecast cash for the fiscal year ending 2014.
  • $75,003
  • $216,418
  • $120,725
  • $319,604

22. If managers are making decisions to maximize shareholder wealth, then they are primarily concerned with making decisions that should:
  • maximize sales revenues
  • either increase or have no effect on the value of the firm's common stock.
  • increase the market value of the firm's common stock.
  • positively affect profits.

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23. Project Sigma requires an investment of $1 million and has a NPV of $10. Project Delta requires an investment of $500,000 and has a NPV of $150,000. The projects involve unrelated new product lines. What is your evaluation of these two projects?
  • Only project Delta should be accepted. Alpha's NPV is too low for the investment.
  • Neither project should be accepted because they might compete with one another
  • The company should look at other investment criteria, not just NPV.
  • Both projects should be accepted because they have positive NPV's

24. Capital Structure Theory in general assumes that:
  • A firm's value is determined by discounting the firm's expected cash flows by the WACC.
  • A firm's cost of capital rises as a firm uses more financial leverage.
  • A firm's value is determined by capitalizing (discounting) the firm's expected net income by the firm's cost of equity.
  • A firm's cash flows will grow indefinitely at a constant rate.

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25. Which of the following best describes why cash flows are utilized rather than accounting profits when evaluating capital projects?
  • Cash flows reflect the timing of benefits and costs more accurately than accounting profits.
  • Cash flows have a greater present value than accounting profits.
  • Cash flows improve the tax position of a firm more than accounting profits.
  • Cash flows are more stable than accounting profits.

26. Which of the following is not part of the underwriting process?
  • the syndicate
  • the prospectus
  • the Federal Reserve
  • the Securities and Exchange Commission

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27. Long-term financial plans typically encompass:
  • 6 to 12 months.
  • 5 to 10 years.
  • about 5 years.
  • the entire lifecycle of the corporation.

 28. Accounting break-even analysis solves for the level of sales that will result in:
  • IRR = Cost of Capital.
  • net income = $0.00.
  • Free cash flow = $0.00.
  • NPV = $0.00.

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29. Which of the following statements best represents what finance is about?
  • How political, social, and economic forces affect corporations
  • Reducing risk 
  • Creation and maintenance of economic wealth
  • Maximizing profits

30. Which of the following goals is in the best long-term interest of stockholders?
  • Risk minimization
  • Maximizing of the market value of the existing shareholders' common stock
  • Maximizing sales revenues
  • Profit maximization 

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This article covers the topic for the University Of Phoenix FIN 571 Final Exam . The author is working in the field of education from last 5 years. This article covers the basic of FIN 571 Final Exam Assignment from UOP. Other topics in the class are as follows:

 


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