Write a paper of no more than 2,450 words
describing your proposed public relations plan based on the organizational
scenario described in the Week Two Problem Framing Paper.
Include the following:
- The objectives that the public relations campaign is expected to
achieve
- The organization's internal and external publics
- A discussion of the public relations tactics (tools) that will
likely be used in the plan, including such tools as press conferences,
community events, newsletters, direct mail, web-based communiqués,
sponsorships, and spokespersons
- 200- to 300-word press release--applicable towards the overall
assignment word count--written initially for the print media, in which the
organization states its initial acknowledgment, response, and position
with respect to the selected scenario
- Adaptations of the same press release for TV or radio
- Preparation for a hypothetical press conference follow-up to the
press release, including selection of venue, spokesperson, format (such as
a brief statement followed by a question and answer session), scope of
discussion, and duration
- Anticipated responses likely to emerge from the array of internal
and external publics should be considered in addition to the
contingencies (damage control) that might be implemented during the press
conference if there is a negative response to the initial press release.
- An evaluation of the possible outcomes of the overall public
relations campaign including the most probable risks and
benefits for the organization's business
Include at least three references, at
least one of which must come from
the University Library and one of
which must be from the learning activities citing
public relations theory.
Format your paper consistent with APA
guidelines.
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MKT 578 Final Exam (Latest)
MKT 578 Week 1 Video Reflection Assignment
MKT 578 Week 2 Problem Framing Paper
MKT 578 Week 3 Public Relations Stakeholders Paper
MKT 578 Week 4 Ethical and Legal Issues Paper
MKT 578 Week 5 Public Relations Planning Paper
MKT 578 Week 6 Public Relations Plan
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