UOP e-Help: August 2015

Friday, 14 August 2015

MKT 571 Week 6 Quiz UOP HomeWork Help

1. Which of the following refers to the ability to meet humanity's needs without harming future generations?

· Sustainability

· Greenwashing

· Ecological footprinting

· Scalability

2. ______ is an obligation to act in a way expected of a reasonable person.

· Reliance

· Liability

· Litigation

· Duty

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3. Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating

· dual adaptation

· straight extension

· forward adaptation

· product standardization

4. Cadbury's "Sports for Schools" promotion offered sports and fitness equipment for schools in exchange for vouchers. The problem was that the public and media saw a perverse incentive for children to eat more chocolate, a product associated with obesity. Which of the following best summarizes Cadbury's problem?

· Consumers did not value the cause Cadbury was promoting.

· Customers felt that the cause was not in sync with the company’s brand image.

· Consumers resented being sold an inferior product on the back of a cause-marketing program.

· Customers questioned the link between the product and the cause and saw the firm as self-serving and exploitive.

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5. A Gucci bag sells for $120 in Italy and $240 in the United States due to the differences in the costs of distributing the product in the two countries. This phenomenon is called a(n)

· opportunity cost problem

· market pricing problem

· tactical pricing problem

· price escalation problem

6. Marketing effectiveness rating instruments and marketing audits are approaches to

· annual-plan control

· profitability control

· efficiency control

· strategic control

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7. A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

· marketing plan

· market-based scorecard analysis

· marketing audit

· marketing metric

8. Which of the following is true regarding a marketing audit?

· It focuses on analysis of those marketing activities that have failed to produce adequate results.

· It focuses on a firm’s macromarketing environment.

· It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.

· It relies on feedback from company managers for data and opinions.

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9. To protect a creative work from being published in any other manner, a company or author would ____________ the material.

· copyright

· patent

· trademark

· freelance

10. Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?

· Independent

· Periodic

· Comprehensive

· Systematic

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11. The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and

· marketing mix

· marketing control

· marketing function

· marketing development

12. Which of the following is an example of a distribution metric used for measuring the performance of marketing plans?

· Effective reach

· Market share

· Customer acquisition

· Stock cover in days

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13. The purpose of profitability control is to

· evaluate and improve the spending efficiency and impact of marketing expenditures

· examine whether the company is pursuing its best opportunities with respect to markets, products, and channels

· understand the efficiency of the sales force, advertising, sales promotion, and distribution

· examine where the company is making and losing money

14. A marketing audit is typically best conducted by a(n)

· internal department

· outside consultant

· internal marketing executive

· self-audit

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15. ________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.

· Marketing implementation

· Market watch

· Marketing control

· Test marketing

16. Which of the following is likely to be an important trend in marketing in the future?

· Marketing science

· Manual marketing

· Mass marketing

· Marketing intuition

17. A PR practitioner may be subject to conspiracy in these situations: when the practitioner participates in illegal action, counsels or guides the illegal policy, takes part in it, or

· uncovers illegal action

· imagines illegal policy may occur

· cooperates to further illegal action

· unknowingly works with a corrupt agency

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18. Which of the following is an example of a communication metric used for measuring the performance of marketing plans?

· Trial rate

· Sales growth

· Response rate

· New customer gains

19. Rising customer expectations, evolving employee goals and ambitions, and tighter government legislation and pressure are driving companies to

· operate flatter organizations

· practice a higher level of corporate social responsibility

· operate leaner manufacturing facilities

· manage shorter supply chains

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20. The purpose of strategic control is to

· examine whether the company is pursuing its best opportunities with respect to markets, products, and channels

· understand the efficiency of the sales force, advertising, sales promotion, and distribution

· evaluate and improve the spending efficiency and impact of marketing expenditures

· examine where the company is making and losing money

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21. Straight extension of the product means

· introducing the product to the foreign market without any changes to the product

· introducing a customized product to the foreign market with existing marketing strategy

· introducing the product to the foreign market with major changes to the product

· introducing a customized product to the foreign market with a new marketing strategy

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 6 Quiz. The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Complete Assignment from UOP. Other topics in the class are as follows:

MKT 571 Week 6 Final Exam

MKT 571 Week 1 Quiz

MKT 571 Week 2 Quiz

MKT 571 Week 3 Quiz

MKT 571 Week 4 Quiz

MKT 571 Week 5 Quiz

MKT 571 Week 6 Quiz

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MKT 571 Week 5 Quiz UOP HomeWork Help

1. What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications?

· Press relations

· Product publicity

· Corporate communications

· Counseling

2. Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of

· customer lifetime value

· customer value analysis

· a customer touch point

· customer perceived value

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3. Selective price cuts, intense promotional blitzes, and occasional legal action are commonplace in the strategic design of

· a bypass attack

· a frontal attack

· an encirclement attack

· guerilla warfare

4. An insider trading crisis for an organization is what type of public relations crisis?

· Intentional event

· Unintentional event

· Act of nature

· Act of upheaval

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5. Which of the following circumstances are best suited for the use of personal selling?

· When there is minimal risk involved in buying or using the products

· When the market has fewer and larger sellers

· When prospective customers are spread across a wide geographic area

· When the products used are simple and easy-to-use

6. ________ is based on the premise that marketers can no longer use interruption marketing via mass media campaigns.

· Database marketing

· Relationship marketing

· Internet marketing

· Permission marketing

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7. When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.

· new-market segment

· geographical-expansion

· market-penetration

· niche identification

8. ________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.

· Copy testing

· Media selection

· Media scheduling

· Content analysis

9. Total customer satisfaction is measured based on the relationship of

· expected value and total customer benefit

· past experience and present experience

· perceived performance and expectation

· advertised outcomes and real outcomes

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10. In order to help anticipate public relations crises it’s important to think about the possible events that could occur and the appropriate management response. This is often referred to as

· preventative planning

· imagining the risk

· dreaming about the future

· imagining the worst

11. Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?

· E = reach * frequency * impact

· E = frequency / reach

· E = (reach * frequency) / impact

· E = reach * frequency

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12. TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed". Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.

· value-delivery system

· value proposition

· total customer cost

· customer-perceived value

13. ________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance.

· Contraction defense

· Flank defense

· Preemptive defense

· Position defense

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14. Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?

· To create perceptions of key brand image associations

· To express commitment to the community or on social issues

· To enhance corporate image

· To entertain key clients or reward key employees

15. Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

· Public relations communications can be prepared to appeal to the addressed individual.

· Given their live, real-time quality, public relations tools are more actively engaging for consumers.

· They incorporate some concession, inducement, or contribution that gives value to the consumer.

· Public relations can reach prospects who prefer to avoid mass media and targeted promotions.

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16. Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as

· quality programs

· benefit programs

· frequency programs

· satisfaction programs

17. When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest

· customer-perceived cost

· customer-perceived value

· customer equity

· customer lifetime value

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18. Which of the following benefits is offered by sales promotion tools?

· They can reach prospects who prefer to avoid mass media and targeted promotions.

· They are typically an indirect form of soft-sell and hence, better received by customers.

· They allow buyers personal choices and encourage them to respond directly.

· They incorporate some concession, inducement, or contribution that gives value to the consumer.

19. When dealing with a public relations crisis, a _____ can be a useful online tool to communicate with internal stakeholders.

· crisis site

· public site

· dark site

· white site

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20. Under which of the following conditions is the frequency the most important factor in media selection?

· When there is high consumer resistance to the product

· When going into undefined target markets

· When launching infrequently purchased brands

· When introducing flanker brands

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21. Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?

· Extent of media coverage

· Impact on sponsor’s bottom line

· Consumers’ brand knowledge

· Brand exposure reported by consumers

About Author

This article covers the topic for the University Of Phoenix MKT 571 Week 5 Quiz. The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Complete Assignment from UOP. Other topics in the class are as follows: