1. Which
of the following refers to the ability to meet humanity's needs without harming
future generations?
·
Sustainability
·
Greenwashing
·
Ecological footprinting
·
Scalability
2. ______
is an obligation to act in a way expected of a reasonable person.
·
Reliance
·
Liability
·
Litigation
·
Duty
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3. Your
firm has decided to enter the international market with your product called
Trema, a combination of a pocket organizer and cell phone. Even though the
product has been a huge success in the home country, market research suggests
some changes may be required before it can be introduced in Europe. Your CMO is
of the opinion that the product requires certain extra features and the product
will also have to be marketed differently. Your CMO is advocating
·
dual adaptation
·
straight extension
·
forward adaptation
·
product standardization
4. Cadbury's
"Sports for Schools" promotion offered sports and fitness equipment
for schools in exchange for vouchers. The problem was that the public and media
saw a perverse incentive for children to eat more chocolate, a product
associated with obesity. Which of the following best summarizes Cadbury's
problem?
·
Consumers did not value the cause Cadbury was
promoting.
·
Customers felt that the cause was not in sync
with the company’s brand image.
·
Consumers resented being sold an inferior
product on the back of a cause-marketing program.
·
Customers questioned the link between the
product and the cause and saw the firm as self-serving and exploitive.
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5. A
Gucci bag sells for $120 in Italy and $240 in the United States due to the
differences in the costs of distributing the product in the two countries. This
phenomenon is called a(n)
·
opportunity cost problem
·
market pricing problem
·
tactical pricing problem
·
price escalation problem
6. Marketing
effectiveness rating instruments and marketing audits are approaches to
·
annual-plan control
·
profitability control
·
efficiency control
·
strategic control
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7. A
________ is a comprehensive, systematic, independent, and periodic examination
of a company's or business unit's marketing environment, objectives,
strategies, and activities, with a view to determining problem areas and
opportunities and recommending a plan of action to improve the company's
marketing performance.
·
marketing plan
·
market-based scorecard analysis
·
marketing audit
·
marketing metric
8. Which of the following is true regarding a
marketing audit?
·
It focuses on analysis of those marketing
activities that have failed to produce adequate results.
·
It focuses on a firm’s macromarketing
environment.
·
It identifies the most-needed improvements
and incorporates them into a corrective-action plan with short- and long-run
steps.
·
It relies on feedback from company managers
for data and opinions.
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9. To
protect a creative work from being published in any other manner, a company or
author would ____________ the material.
·
copyright
·
patent
·
trademark
·
freelance
10. Which
characteristic of a marketing audit is described by the methodical evaluation
of the macro- and micromarketing environments, objectives and strategies,
system, and activities?
·
Independent
·
Periodic
·
Comprehensive
·
Systematic
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11. The
marketing audit reviews six components of the overall marketing arena including
the marketing environment, marketing strategy, marketing organization,
marketing systems, marketing productivity and
·
marketing mix
·
marketing control
·
marketing function
·
marketing development
12. Which
of the following is an example of a distribution metric used for measuring the
performance of marketing plans?
·
Effective reach
·
Market share
·
Customer acquisition
·
Stock cover in days
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13. The
purpose of profitability control is to
·
evaluate and improve the spending efficiency
and impact of marketing expenditures
·
examine whether the company is pursuing its
best opportunities with respect to markets, products, and channels
·
understand the efficiency of the sales force,
advertising, sales promotion, and distribution
·
examine where the company is making and
losing money
14. A
marketing audit is typically best conducted by a(n)
·
internal department
·
outside consultant
·
internal marketing executive
·
self-audit
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15. ________
is the process by which firms assess the effects of their marketing activities
and programs and make necessary changes and adjustments.
·
Marketing implementation
·
Market watch
·
Marketing control
·
Test marketing
16. Which
of the following is likely to be an important trend in marketing in the future?
·
Marketing science
·
Manual marketing
·
Mass marketing
·
Marketing intuition
17. A
PR practitioner may be subject to conspiracy in these situations: when the
practitioner participates in illegal action, counsels or guides the illegal
policy, takes part in it, or
·
uncovers illegal action
·
imagines illegal policy may occur
·
cooperates to further illegal action
·
unknowingly works with a corrupt agency
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18. Which
of the following is an example of a communication metric used for measuring the
performance of marketing plans?
·
Trial rate
·
Sales growth
·
Response rate
·
New customer gains
19. Rising
customer expectations, evolving employee goals and ambitions, and tighter
government legislation and pressure are driving companies to
·
operate flatter organizations
·
practice a higher level of corporate social
responsibility
·
operate leaner manufacturing facilities
·
manage shorter supply chains
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20. The
purpose of strategic control is to
·
examine whether the company is pursuing its
best opportunities with respect to markets, products, and channels
·
understand the efficiency of the sales force,
advertising, sales promotion, and distribution
·
evaluate and improve the spending efficiency
and impact of marketing expenditures
·
examine where the company is making and
losing money
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21. Straight
extension of the product means
·
introducing the product to the foreign market
without any changes to the product
·
introducing a customized product to the
foreign market with existing marketing strategy
·
introducing the product to the foreign market
with major changes to the product
·
introducing a customized product to the
foreign market with a new marketing strategy
About
Author
This article covers the topic for the University Of Phoenix MKT 571 Week 6 Quiz. The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Complete Assignment from UOP. Other topics in the class are as follows:
MKT 571 Week 6 Final Exam
MKT 571 Week 1 Quiz
MKT 571 Week 2 Quiz
MKT 571 Week 3 Quiz
MKT 571 Week 4 Quiz
MKT 571 Week 5 Quiz
MKT 571 Week 6 Quiz
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