MKT 571 Week 4 Quiz UOP HomeWork Help

1. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

·         Strategic marketing system

·         Vertical marketing system

·         Horizontal marketing system

·         Conventional marketing system

2. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive? 

·         Market-penetration pricing

·         Sensitive pricing

·         Target pricing

·         Market skimming

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3. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

·         Side pull strategy

·         Push strategy

·         Pull strategy

·         Downward strategy

4. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

·         Barter

·         Offset

·         Free trade

·         Compensation deal

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5. What takes place when dealers purchase some or all of a product line?

·      Part-line forcing

·      Half-line forcing

·      Forcing by brand

·      Full-line forcing

6. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

·      Pull strategy

·      Downward strategy

·      Upward strategy

·      Push strategy

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7. What type of distribution places the goods or services in as many outlets as possible?

·      Selective distribution

·      Exclusive distribution

·      Marketing distribution

·      Intensive distribution

8. When the number of intermediaries are severely limited, this means an

·      strategic distribution

·      marketing distribution

·      inclusive distribution

·      exclusive distribution

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9. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

·      break-even current profit

·      negative current profit

·      maximum current profit

·      lowest current profit

10. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

·      Rectangular marketing system

·      Conventional marketing system

·      Horizontal marketing system

·      Vertical marketing system

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11. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

·         Sale

·         Offset

·         Auction

·         Barter

12. What mode of entry is it when local and foreign investors share ownership and control?

·         Direct investment

·         Sole proprietor

·         Foreign investment

·         Joint venture

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13. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

·         buyback arrangement

·         free trade agreements

·         price adaptation

·         trade agreements

14. What is a simple way to engage in international marketing?

·         Cultural attainment

·         Licensing

·         Travel abroad

·         Communications

15. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

·         Triangular marketing system

·         Horizontal marketing system

·         Rectangular marketing system

·         Vertical marketing system

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16. Which companies have launched a website without any previous existence as a firm?

·      Brick-and-click

·      Employee-centered companies

·      Customer-centered companies

·      Pure-click companies

17. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

·      Tying agreements

·      Marketing agreements

·      Promising agreements

·      Loosening agreements

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18. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

·            Market tactics

·            Market pricing

·            Focusing on market share

·            Market skimming

19. Which type of distribution relies on some intermediaries willing to carry a particular product?

·            Planned distribution

·            Marketing distribution

·            Strategic distribution

·            Selective distribution

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20. What type of system does a firm employ to decide about the most critical decisions management faces?

·            Pulling system

·            Marketing channel system

·            Pushing system

·            Advertising strategic system

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21. What is an ultimate form of foreign involvement?

·         Direct ownership

·         Direct investment

·         Foreign trade

·         Foreign investment

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